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nederlandse versie
Isn't the prepress department of my printer not cheaper? The preparation department of a printer needs competent professional people who support the core activity, the printing process, technically. The attention of the printer/employer to keep his business going contradicts the problem-solving attention of the communication manager. A profitable bargain for a creation, with printing in mind, is just a sales method. Employees who are not trained and experienced in problem-solving communication design are not expected to bring forward an optimal solution. Continuing an existing design without supervision will probably lead in short or long term to a deterioration of the former quality.
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