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nederlandse versie
How important is a designer for my company? You find it normal to hire the best consultant you can find for your legal and accountancy problems? The same level of judgment should be used for the person who will be responsable for communicating with form and colour to the world outside. He can be seen as your specialized salesman who works with different means. So you aren't looking for people who have the technical skills to do so but for that rare one who understands content and knows how give it the right form. A communicative design that reaches his outlined goals for the short and long term. What results in a total design environment that reinforces the image of your company. The designers function is much more then making the supports for your messsage. (see Dutch checklist) With him the verdict of the jury Ð your clients Ð will have his outcome.
About CDI, Vision, Ray Laenens and Style
Identity, Information, Packaging, Environmental and Publishing Design Work of Ray Laenens
Graphic Design Cases of Ray Laenens for Industry, Commerce, Services, Non Profit and Institutional Organisations.
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Frequently Asked Questions about Design
Portfolio Checklist Corporate Communication: het totaal is meer dan de som der delen
Paintings, Sculptures, Graphics, Photography
A Tribute to the Designers of our Culture
Contact Ray Laenens