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nederlandse versie
What has the design of my communication to do with culture? Of all the visual manifestations in daily life one is in contact most with the products of graphic design.  A period in time is clearly distinguished by the expression of his cultural values in the visual language. When one uses design, within the communication assignment, to find intelligent, clever solutions of a high esthetic value there is no doubt that this is a positive contribution to the process of culture making. Consciously wanted or not, the design of your communication is part of the design of our actual culture process!
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Identity, Information, Packaging, Environmental and Publishing Design Work of Ray Laenens
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