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nederlandse versie
Who is the best person for dealing with a communication designer? The client-designer relationship is based on human and  commercial factors.  To have an optimum result these have to be in harmony.  When the client is part of an organisation he not only needs sufficient knowledge of communication and design but also a decisive voice in the company for what he commissioned. His opinion has to settle the matter when discussions arise.  Experience learns  that commitees most of the time are not the right choice because of the  internal power politics.   Assignments given from upstairs to downstairs who  in turn has to sell up the solution are not only cumbersome but prevent,  by their long line of communication, an optimal result.
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