to splash index back next
nederlandse versie
Has a company's own design department not more advantages? Companies that can afford such a department need to have a management at the top that strives for a design culture. There a communication expert with design knowledge has besides his daily management direct access to the top. Examples from the past are Olivetti, Braun, IBM . . . To cope with the disadvantages of such department (hierarchical subordination, inbreeding, organisational blindness...) these companies worked together with outside designers. They brought a fresh approach to problems and cooperated closely with the company's design department.
About CDI, Vision, Ray Laenens and Style
Identity, Information, Packaging, Environmental and Publishing Design Work of Ray Laenens
Graphic Design Cases of Ray Laenens for Industry, Commerce, Services, Non Profit and Institutional Organisations.
Navigate trough the Sitemap
Frequently Asked Questions about Design
Paintings, Sculptures, Graphics, Photography
A Tribute to the Designers of our Culture
Contact Ray Laenens